Katrina Larida
MY BIO
Katrina Larida is an artist and fashion designer based in Stockholm, Sweden. Originally from the Philippines, Katrina Larida began her training as a portrait artist when she was 16, sketching portraits of passersby at the shopping mall. In 2016 she got in at Parsons School of Design in New York where she lived for two years, developing her knowledge of Color Theory and adapted what she learnt into her art. She was also influenced by the street art installations in New York. In 2019, Katrina exhibited at Galleri Bellman a series of paintings about the negative impact of plastics to our planet and the environment through irony—human subjects suffocated in plastic. Katrinas Plastic series is now sold out.
Katrinas art expresses her passion for sustainability and love of nature, uses symbolism in her art and executes a calculated technique. The artist recently exhibited her work at Artportable in Stockholm. Her recent works explore our unspoken vulnerabilities, some of which she experienced throughout her life. Her works are inspired by “the thoughts we keep to ourselves, things we wish to say but left unsaid, details we see but not spoken”. During Stockholm Fashion Week 2022, Katrina hosted a private art event at the stylish co-working space LAMB in the heart of Stockholm. The event was streamed live on Instagram in multiple accounts including Artportable with 10,000 + followers. The artist´s recent art exhibition was a virtual art exhibit at The Holy Art, an art gallery based in London.
EDUCATION
PARSONS SCHOOL OF DESIGN - AAS FASHION DESIGN
December 14, 2017
Our core classes and electives focus on conceptual research and construction techniques relevant to work in the industry. Required courses cover fashion research, design, and construction methods; accessories design; and industry software, including visual communications tools for developing fashion collections, creating presentations, and documenting work for portfolios.
UNIVERSITY OF THE PHILIPPINES - BACHELORS OF SCIENCE IN BUSINESS ADMINISTRATION, MARKETING
April 19, 2005
The degree focus on developing strategic marketing plans, market research, business administration, finance and business management.
EXPERIENCE
DESIGN INTERNSHIP / DRAPER JAMES / NEW YORK
October 2017 - January 2018
Assisted the Design Coordinator in organizing and preparing boards, updating/archiving line sheets, sketchbooks, print and color submit books, updating BOMs for Fall 2018 and Holiday 2018 Collections
Photographed merchandise samples for Fall 2018 Collection
Assisted the Design Team in CAD rendering of embroidery artwork for Fall 2018 Collection
DESIGN INTERNSHIP / ADRIAENBLACK / NEW YORK
August 2017
Art directed photo shoot about New York City cityscapes, the images were used in Fall 2017 Collection merchandise including T-Shirts and sweatshirts
Photographed merchandise for social media marketing
Uploaded posts and blurbs on Instagram and Twitter accounts to inspire engagement from 12,1K followers
Sourced fabric and trims from different suppliers in New York City for the Fall 2017 Menswear Collection
Prepared tech packs and technical drawing for Fall 2017 Menswear Collection
Assisted in fitting clients like Trevor Booker (a Brooklyn Nets basketball player) for his made-to-measure wardrobe
BUSINESS CONSULTANT / EXPERIS AB / STOCKHOLM
April 2015 - August 2016
I was assigned as a Commercial Analyst at Johnson & Johnson Vision Care Company Nordics. The assignment consisted of territory analysis, monthly sales forecasting and business plan development by key account, defined and measured sales and business processes and improved commercial effectiveness through the development and implementation of KPIs, dashboards, functional process enhancements, training and tools in order to achieve business objectives
MARKET ANALYST / ELECTROLUX AB / STOCKHOLM
June 2009 - January 2015
Analyzed the health of business segments and tactically identified sweet spots and pockets for growth
Developed the small appliances sector´s yearly and quarterly market share and sales forecast
Led the development of business and market intelligence platform for analyzing sales, market, competitors, prices and product lines for the small appliances sector (FMCG) in the EMEA region
Developed the analytics part of a strategic marketing plan year by year