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MY BIO

Katrina Larida is an artist and fashion designer based in Stockholm, Sweden. Originally from the Philippines, Katrina Larida began her training as a portrait artist when she was 16, sketching portraits of passersby at the shopping mall. In 2016 she got in at Parsons School of Design in New York where she lived for two years, developing her knowledge of Color Theory and adapted what she learnt into her art. She was also influenced by the street art installations in New York. In 2019, Katrina exhibited at Galleri Bellman a series of paintings about the negative impact of plastics to our planet and the environment through irony—human subjects suffocated in plastic. Katrinas Plastic series is now sold out.

 

Katrinas art expresses her passion for sustainability and love of nature, uses symbolism in her art and executes a calculated technique. The artist recently exhibited her work at Artportable in Stockholm. Her recent works explore our unspoken vulnerabilities, some of which she experienced throughout her life. Her works are inspired by “the thoughts we keep to ourselves, things we wish to say but left unsaid, details we see but not spoken”. During Stockholm Fashion Week 2022, Katrina hosted a private art event at the stylish co-working space LAMB in the heart of Stockholm. The event was streamed live on Instagram in multiple accounts including Artportable with 10,000 + followers. The artist´s recent art exhibition was a virtual art exhibit at The Holy Art, an art gallery based in London.

 

EDUCATION

PARSONS SCHOOL OF DESIGN - AAS FASHION DESIGN

December 14, 2017

Our core classes and electives focus on conceptual research and construction techniques relevant to work in the industry. Required courses cover fashion research, design, and construction methods; accessories design; and industry software, including visual communications tools for developing fashion collections, creating presentations, and documenting work for portfolios.

UNIVERSITY OF THE PHILIPPINES - BACHELORS OF SCIENCE IN BUSINESS ADMINISTRATION, MARKETING

April 19, 2005

The degree focus on developing strategic marketing plans, market research, business administration, finance and business management.

EXPERIENCE

DESIGN INTERNSHIP / DRAPER JAMES / NEW YORK

October 2017 - January 2018

  • Assisted the Design Coordinator in organizing and preparing boards, updating/archiving line sheets, sketchbooks, print and color submit books, updating BOMs for Fall 2018 and Holiday 2018 Collections

  • Photographed merchandise samples for Fall 2018 Collection

  • Assisted the Design Team in CAD rendering of embroidery artwork for Fall 2018 Collection

DESIGN INTERNSHIP / ADRIAENBLACK / NEW YORK

August 2017

  • Art directed photo shoot about New York City cityscapes, the images were used in Fall 2017 Collection merchandise including T-Shirts and sweatshirts

  • Photographed merchandise for social media marketing

  • Uploaded posts and blurbs on Instagram and Twitter accounts to inspire engagement from 12,1K followers

  • Sourced fabric and trims from different suppliers in New York City for the Fall 2017 Menswear Collection

  • Prepared tech packs and technical drawing for Fall 2017 Menswear Collection

  • Assisted in fitting clients like Trevor Booker (a Brooklyn Nets basketball player) for his made-to-measure wardrobe

BUSINESS CONSULTANT / EXPERIS AB / STOCKHOLM

April 2015 - August 2016

I was assigned as a Commercial Analyst at Johnson & Johnson Vision Care Company Nordics. The assignment consisted of territory analysis, monthly sales forecasting and business plan development by key account, defined and measured sales and business processes and improved commercial effectiveness through the development and implementation of KPIs, dashboards, functional process enhancements, training and tools in order to achieve business objectives

MARKET ANALYST / ELECTROLUX AB / STOCKHOLM

June 2009 - January 2015

  • Analyzed the health of business segments and tactically identified sweet spots and pockets for growth

  • Developed the small appliances sector´s yearly and quarterly market share and sales forecast

  • Led the development of business and market intelligence platform for analyzing sales, market, competitors, prices and product lines for the small appliances sector (FMCG) in the EMEA region

  • Developed the analytics part of a strategic marketing plan year by year